The Chase



Lamborghini - The Chase

Project Date September, 2020
Client Lamborghini

The Lamborghini Urus is back. In three new colors. We got to show them off.
Now the question is: where can I go with the Lamborghini Urus?
To answer this question, ANIMA - the drive mode selector - inspired us to create a new positioning: Unlock Any Road.

ANIMA is at the heart of The Chase: the original communication for Lamborghini in terms of style and storytelling, telling us the story of a family for whom one road is not enough.
Unlock any road speaks to all those who have found their way and now want to change it. This is your moment.